Varun Setlur


Quantitative Methods

Varun distills data available from a wide variety of sources into valuable information. He is responsible for the design of measurement methodologies and frameworks, as well as the insights and analysis that lead to actionable recommendations.

Prior to consulting, Varun was the Lead Analyst at Syncapse, one of the pioneers in the field of Social Media Measurement. There, he completed in-depth studies, forecasting models and dashboard designs for companies such as Coca-Cola, AB/Inbev, JP Morgan and L’Oréal.

Varun studied Economics and History at the University of Toronto, which has influenced his multi-disciplinary approach to solving business and policy problems.

Usaid Siddiqui 

Communications, Outreach and Partnerships

Usaid (Muneeb) Siddiqui is a freelance journalist and writer. His work has appeared in the Washington Post, Al-Jazeera America, and Religion News Service. He was a frequent contributor to PolicyMic, a millennial based online news service.

He completed his MA in International Relations from University of Sussex and a BSc from University of Toronto. He can be reached on twitter @UsaidMuneeb16


Di Yan


Design and Data Visualization

Di specializes in architectural and information visualization with an acumen for synthesizing complex written analysis into compelling and digestible visual narratives. He is the lead designer at Vitruviyan Rendering and works with a variety of boutique architecture firms around the world to conceptualize, render, diagram and communicate complex building ideas to their clients. He holds a Masters of Architecture as well as double majors in Architecture and the Psychology from the University of Toronto. His background in psychometrics, behavior and cognitive psychology have frequently bridged the stories behind the data to existing psychological concepts, enabling richer understanding of the underlying issues. Occasionally he farms crickets, you can ask him about that at

Steven Zhou

Investigations and Civic Engagement

Steven is a journalist and editor who focuses on international security-related affairs, often in the post-9/11 context. He has worked and consulted on a number of initiatives aimed at implementing effective counter-terrorism and civic engagement measures among Western Muslim populations.

He has worked as a journalist for The Ottawa Citizen and for CBC-Radio's Day 6 program. He is currently an associate editor of the The Islamic Monthly magazine and is a frequent op-ed contributor for CBC News online. His writings have also appears on Al Jazeera English, Al Jazeera America, The Globe and Mail, Buzzfeed Canada, The American Conservative, and Embassy Magazine, among other outlets. 

Steven studied Socio-cultural Anthropology at the University of Toronto before obtaining his Master of Journalism at Carleton University.